Make noise, create a disturbance, and attract the attention of any nearby fish. The Chug Norris was designed to be the ultimate disrupter of peace. The Chug Norris was designed to take the least amount of effort to achieve maximum results, it makes that awesome thumping ‘pop’ as the cup catches the waters surface. It sticks to the waters surface, reducing the dreaded popper tumble and it casts like a bullet. When subsurface the Chug Norris displays an awesome swimming action that just makes fish go wild