HOOC fish bait was born at the Stanley family bach in the stunning Marlborough Sounds, driven by the frustration of messy, smelly squid bait wrapped in harmful plastics.
Determined to protect the waters we love, we embarked on a mission to create a sustainable bait alternative. After countless fishing trips and experiments, we developed HOOC. A plastic-free, eco-friendly bait made from some materials once destined for landfill. It’s easy to use, mess-free, and shelf-stable, requiring no refrigeration and making it the ideal companion for fishing adventures.
Why HOOC?
- Eco-Friendly Packaging: Our cardboard containers reduce plastic pollution, protecting marine life and waterways.
- Shelf-Stable Convenience: Say goodbye to stinky squid bait! HOOC’s mess-free design leaves more space in your chilly bin for cold beers and makes cleanup a breeze.
- Enhanced with Fish Oil: We’ve added extra fish oil to make HOOC even more irresistible to fish, helping you catch more with less hassle
- Compact Design: Perfectly sized to fit in your boat’s cup holder, keeping your deck clutter-free and your bait within reach.
We're committed to sustainability and proudly donate a portion of our sales to Sustainable Coastlines, supporting their efforts to reduce ocean plastic pollution. Join us in creating a cleaner ocean—one bait at a time.